Over the past couple of classes Dr. Manhood has talked about the expansion of advertising in cable TV and what is going to be done with the advertising of in things like Netflix and streaming movies online or in other words Pay TV & ITV. But what I want to know is have we as a generation already learned to ignore these ads? Our generation has grown up with a lot of advertising over the years and different companies continuously trying to get our attention when it comes to different products, especially online. According to class lecture Pay TV if basically TV programming that is paid for on in addition to regular cable, examples are HBO, Showtime and Cinemax. ITV according lecture is television that has special features to make your view better such as multi channel delivery, video on demand etc. Dr. Manhood talked about the possibility of companies putting in advertisements before the movie or show begins or embedded ads throughout the movie, but will our generation take to these kinds of ads? I know that I have learned over the years to find other things to do while ads load on my computer when I want to view a video online, or when I watch a movie on demand and I have to sit through the short commercial in the beginning I do something productive because I know I still have the beginning credits to get through anyways. It was also brought up during lecture that vertical ads are a possibility, and I believe these would be the most affective when watching a movie. When we are searching online we ignore the ads and the pops because we are just clicking through and in about 5 seconds will be on a whole new page, but with movies and TV shows that we are constantly watching with ads or names on the side I believe will get our attention. In June 2009 the Journal of Genetic Psychology studied the differences between parents and their children when it came to television, and to understand if advertising works on children I felt this study would help. This study found that parents are the ones that influence children and how they view advertising on television which only makes sense and that “This influence is exercised both indirectly (parents can influence the view environment in which there is an interaction between the child and TV commercials) and directly (parents can comment on TV commercials).” (Baiocco; D’Alessio; Laghi,2009). This to me tells me that if companies want to grab the attention of children in the future then they need to first convince the parents that this how advertising is going to go and when the parents learn to adapt to it then there children will learn to follow because their parents approve. If companies want to get ahead f the curve and try to grab the next generation with their Pay TV ads and internet banners then they need to make a full time decision now so we can learn to adapt to these types of ads so our children will be accustom to this form of brand advertising by our age.
Baiocco. R, Laghi. F. (2009). Discrepancies Between Parents' and Children's Attitudes Toward TV Advertising.. Retrieved (2011, August 3) from Http://uq5sd9vt7m. Search. Serialssolutions. Com. Libweb. Lib. Utsa. Edu/directlink? &atitle=self%20regulation%20or%20legislation? %20that%20is%20the%20queston! &author=lobstein,%20tim&issn=1747-7166&title=international%20journal%20of%20pediatric%20obesity&volume=5&issue=suppl%201&date=2010-01-01&spage=49&id=doi:&sid=proq_ss&genre=article
